The three-to-five week pattern
NexaPhaze marketing redesigns often land in three to five weeks when content is ready. Multi-locale or heavy CMS migrations may need six to eight.
What actually causes delay
Copy, legal review and asset collection slow more projects than engineering. We front-load content ownership so design does not stall mid-build.
Launch is not the finish line
Reserve a week for analytics validation and conversion iteration. Redesigns that stop at launch leave performance gains on the table.