System Initialization
A premium fashion store on a headless stack with instant load, frictionless checkout and merchandising that converts.
The brief
Atelier No.7 needed a storefront that felt editorial at rest and unbreakable on launch day. Their previous theme collapsed under campaign traffic, checkout felt generic, and merchandising changes required a developer. Headless commerce was the brief — speed, design control and a checkout that did not leak conversion.
How we worked
Outcome snapshot
1.1s median load — delivered through a focused engagement across e-commerce, headless, checkout.
Median load landed at 1.1s on the primary collection templates. Launch-day traffic held without queueing, and checkout completion stopped being the bottleneck. The brand now ships drops from the CMS instead of a sprint. If you are planning a similar e-commerce programme, we can walk through architecture, timeline and what we would change next.
Tell us what you're building. We'll reply with clear scope, timeline and next steps — usually within one business day.
Or email hello@nexaphaze.comEngagement signals
Websites, SaaS, AI automation, commerce, branding and cloud — delivered as one connected system.
