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Northwind · Branding & Web2× brand recall

A brand and site relaunch that doubled recall

A complete identity system and marketing site that gave a logistics scale-up a premium, unmistakable presence.

BrandingWebsiteMotion

The brief

What had to change

Northwind had outgrown a logistics identity that looked interchangeable on a pitch deck. Competitors were louder, the website did not explain the offer, and sales collateral drifted from the live site. They needed a system — naming posture, visual language, motion and a marketing site that sales could actually send.

How we worked

Approach

  • Repositioned the brand around reliability at scale, then translated that into type, colour, photography direction and a restrained motion language.
  • Built a componentised marketing site in lockstep with the identity so launch day showed the new brand, not a holding page.
  • Produced pitch, social and one-pager templates from the same tokens used on the site.
  • Instrumented key pages so the team could see whether the new story improved recall and enquiry quality.
Brand systemNext.jsFramer MotionCMS

Outcome snapshot

2× brand recall — delivered through a focused engagement across branding, website, motion.

Aided brand recall doubled in post-launch research with existing accounts. The site now carries the sales narrative, and new collateral no longer forks from a forgotten brand folder. Enquiries arrive already using Northwind’s language. If you are planning a similar branding & web programme, we can walk through architecture, timeline and what we would change next.

Start a project

Ready to enter your next phase?

Tell us what you're building. We'll reply with clear scope, timeline and next steps — usually within one business day.

Or email hello@nexaphaze.com

Engagement signals

  • Response1 business day
  • BaseLondon, UK
  • ScopeStrategy to launch

Websites, SaaS, AI automation, commerce, branding and cloud — delivered as one connected system.